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Last Updated: March 31, 2025
When is the next Sainsbury’s Toy Sale?
We track and reveal when Sainsbury’s is due to launch its popular half-price toy sale in 2025.
Get Insider Tips & be the first to know the confirmed date to bookmark to get ready to bag all your Christmas Toy Bargains!
The sale is the ideal opportunity for savvy shoppers who want to get some of their Christmas shopping done early, with discounts ranging from 25% off up to 50% off toys.
You can save up to half price on big name brands such as Marvel, Barbie, LEGO, Hot Wheels, and many more.
Sainsbury’s Half Price Toys 2025
Is Sainsbury’s having a Toy Sale this Year?
Yes, Sainsbury’s holds one half-price toy event each year just beofre Christmas, which sees savvy shoppers stock up on some amazing toy deals.
The sale is always held in October around the middle of the month and lasts for one week.
What toys are in the Sainsbury’s Toy sale 2025?
Every year the offers differ but you can expect to see brands such as
- Marvel
- LOL
- Barbie
- Hot Wheels
- Mario
- Chad Valley
- Disney
- Peppa Pig
- Bluey
And many more top name brands as well as the lower priced favourites.
Is Sainsbury’s Toy Sale online?
Unfortunately no, the half price sale items are not available to reserve or buy online, which means you’ll need to head in-store to grab a bargain.
When is Sainsbury’s Toy Sale in 2025?
The popular toy sale, which sees prices slashed by up to 50%, is held once each year, always mid-October. We track and reveal the exact dates which you can find in the sales calendar below…
Sainsbury’s Toy Sale
Sainsbury’s is one of the best Christmas toy sales, with 100s of branded toys with up to 50% off.
Sainsbury’s Toy Sale Date 2025
Next Predicted Date: Wednesday 22nd October 2025
Previous Date
- Wednesday 23rd October 2024
We track and reveal all the upcoming Toy Sale Events
Sainsbury’s Toy Sale Tips
Follow us to be the first to know
What date is Sainsbury’s Toy Sale 2025? We have predicted the correct date for 5 years in a row, so be sure to bookmark this page and follow our social media channels.
This gives you a reminder a few days prior. You can follow us on Facebook, X, and Instagram or join our Facebook Group.
Make Sure It’s Not Cheaper Elsewhere
Don’t always assume a sale is the cheapest place to purchase a product, you could still find it cheaper elsewhere, so make sure you do a good search online before you buy, just in case the items are cheaper at another retailer.
Double the Discount
If you don’t use cashback websites, you need to sign up for Quidco and Topcashback to earn cashback on your online purchases. Sale items still earn cashback, meaning you will get a double whammy of savings.
Why Wait?
Sainsbury’s often has great deals on toys, you can find bargains throughout the year over on the special offers section at Sainsbury’s, with the added bonus of being able to have them delivered for free in with your grocery shopping.
Get there Early!
Year after year the queues for Sainsbury’s toy sale get bigger. The event is so popular, with so many bargains that shoppers have been causing chaos in the aisles. – some have even been forced to abandon their trolleys! So make sure you know your store’s opening times, and get their first thing.
Keep Track of your Purchases
Cut Christmas gift over-spending by hundreds of pounds a year, by keeping track of everything you have purchased throughout the year, who it was for, and how much it has cost with our FREE Christmas Gift List Planner which can help keep you on budget.
Other Popular Toy Sales
Sainsbury’s isn’t the only supermarket to roll out toy offers in the run-up to Christmas, check out these other popular toy events…
- Morrisons BOGOF Toy Sale Date 2025
- Smyths Toys Toy Sale Dates 2025
- Argos Half Price Toy Sale 2025
- Aldi Specialbuys Toy Event 2025
- Tesco 50% off Toys Sale Dates 2025
- ASDA up to 50% off Toys Sale Date 2025
If you have any additional questions or inside info to share, please let us know in the comments below and we will be happy to help you out…
